Small business owners and solopreneurs looking to increase their online visibility and attract more customers are invited to attend “How to Drive Traffic to Your Website: Content, Visibility, and Customer Engagement,” a Lunch and Learn workshop hosted by the Lamar State College Port Arthur (LSCPA) Small Business Development Center (SBDC) and sponsored by Motiva.
The workshop will take place Friday, May 27 from 11:30 a.m.–1 p.m. at the Port Arthur Public Library, 4615 Ninth Ave.. Lunch will be provided. Register at sbdc.uhbauer.org/workshop.aspx?ekey=95460018.
This practical session will guide participants through simple, effective strategies to help prospective customers find their website and take meaningful steps toward conversion.
Building on previous digital marketing topics, the workshop will include a brief review of foundational concepts before introducing actionable methods for improving visibility through content, search tools and everyday engagement practices.
Attendees will learn how to create clear, useful content that attracts visitors, determine what to share online and develop consistent marketing habits that are both manageable and effective.
The session will also cover easy-to-implement techniques for improving search visibility and maintaining an active presence on social platforms without requiring advanced technical knowledge.
Workshop highlights include:
• How to create content based on what customers are searching for
• Using simple stories, photos and updates to build interest
• Choosing the right marketing channels and maintaining consistency
• Basic SEO and keyword strategies to improve visibility
• Everyday engagement habits that build trust and awareness over time
“This workshop gives small business owners practical tools they can use right away to bring more attention to their business online,” said Dana Espinal, MBA, director of the LSCPA SBDC. “We want entrepreneurs to feel confident in how they show up digitally and understand that consistent, simple actions can lead to real growth.”
The workshop will be presented by Dani Nicholson, founder of Lumiere Strategic Marketing, and is sponsored by Motiva. For more information, contact Espinal at espinaldm@lamarpa.edu or (409) 984-6531.
The LSCPA SBDC coverage area includes the municipalities of Port Arthur, Groves, Nederland, Port Neches, Bridge City, Orange and Vidor. All Southeast Texas small businesses are welcome to contact the center for assistance.
The LSCPA SBDC is a business advising and training center of the University of Houston Texas Gulf Coast SBDC Network, serving 32 counties in Southeast Texas.
The SBDC program is funded in part through a cooperative agreement with the U.S. Small Business Administration. The Texas Gulf Coast SBDC Network is financed with $3.25 million (46%) in federal funding and $3.8 million (54%) in nonfederal funding.
