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After almost 90 years, Mobiloil Credit Union is updating branding efforts – that include a name-change – while assuring customers that the services relied on by its members will remain unchanged.
“Since our founding in 1935, Mobiloil Credit Union has always grown and adapted in response to our members’ needs,” John Doucet, President/CEO, and Gary Waldrop, Board of Directors chair, shared in announcing the pending moniker change. “Through the years, we have grown stronger, enhanced access and convenience, and continually worked to offer the best products and services possible, all while remaining loyal to our members. We have also continually welcomed more members into our cooperative to strengthen the organization and our ability to serve you. This is who we are at our core, and it’s an important way we have lived out our mission to enrich people’s lives one experience at a time.”
Mobiloil Credit Union administration announced the decision “that will continue our shared legacy and longterm success,” and will be adopting a new name and brand, “which will reflect our culture, our commitment to service and our membership – today and for generations to come.” The credit union’s new name will be announced on Sept. 1.
“This decision comes after months of strategic planning to better position the credit union for future growth and success,” the joint release from Doucet and Waldrop continued. “This new name and brand will enhance our opportunity for long-term sustainable growth, our ability to appeal to diverse audiences, and our capacity to provide outstanding service and value to current and future members.”
“Please be assured that the name change ahead is not because our credit union was bought out or merged into another financial organization,” the credit union leaders shared. “We are financially strong and sound and will continue to provide all the same services we offer today, delivered with pride by our great staff. Best of all, you will remain a member and an owner of the credit union.”
CUSO Financial Services, L.P. (CFS), a subsidiary of Atria Wealth Solutions, Inc. (Atria), announced a multiyear agreement with Mobiloil Credit Union (Mobiloil) earlier this year.
“For nearly 90 years, we have been committed to enriching our members’ lives one experience at a time, and our new partnership with CFS empowers us to do that at a much higher level and with significantly more ease,” Doucet said at the time. “For 26 years, the CFS team has focused on serving credit unions, so they deeply understand our needs as a financial institution and can empower us to serve our members with a truly holistic approach to financial planning.”
Mobiloil members now have access to the Clear1 portal and mobile app, an intuitive and co-branded member portal and mobile app built with a single signon integration from the credit union’s home banking website, designed to provide a seamless connection between members’ wealth management services and their credit union’s services.
Tami Cain, CFS Executive Director of Business Development, pointed to the firm’s focus on credit unions as a leading factor in Mobiloil’s decision to partner with CFS.
“We’re thrilled to welcome Mobiloil to the CFS community and to help drive growth and success for their wealth management program,” she said. “Their decision to align with CFS underscores our unique expertise in the credit union vertical and equips them with our comprehensive solutions for its members.”
Mobiloil serves nearly 75,000 members with over $1 billion in assets from 12 branches throughout Southeast Texas. For more information, call (409) 892-1111 or visit www.mobiloilcu.org.